Tech
giant commits to making data centres, air travel and offices meet target by
July, and to introducing internal carbon market
Cleaning
windows: the company said going carbon neutral was 'the right thing to do'. Or
'doing the right thing' as Corporate Risk Systems Head of Environment, and
Co-author of IOSH's similarly entitled book says.
Microsoft
has committed to going carbon neutral, joining the growing list of tech
companies trying to reduce their environmental footprint.
A blog post on the company
website said Microsoft would commit to making its data centres,
software labs, air travel and office buildings carbon neutral by 1 July, which
marks the start of the company's next financial year.
"Working
on the issues of energy use and environmental change provides another
opportunity to make a difference in the world. It's the right thing to do. And
it's also an opportunity to promote positive change," the company's chief
operating officer, Kevin Turner, wrote.
He
said Microsoft would work towards the carbon-neutral target by making every
unit of the company accountable for its use of energy and the amount of carbon
it generates. Divisions will be rewarded for increasing energy efficiency or
purchasing renewable sources of power to reduce their environmental impact.
The
internal carbon market would be put in place in Microsoft operations in more
than 100 companies.
Turner
acknowledged that Microsoft had not historically been a leader on green tech
initiatives. The company, like fellow tech giants Apple and Amazon, has drawn
increasing attention from campaign groups for using coal and oil to power its
operations, especially the data centres that house its cloud-based operations.
But
Microsoft said it had been making efforts to go green even before this
announcement. The company is the third-biggest customer for green power in the
US, according to the Environmental Protection Agency. Microsoft now obtains 46%
of its power from renewables, the company said.
Its
latest moves received a cautious welcome from Greenpeace.
The
campaign group last month ranked Microsoft
among the worst offendersamong the tech giants for its reliance on
dirty energy. It noted that Microsoft would be able to complete construction on
new coal-fuelled data centres in Virginia and Wyoming – as long as it bought
offsets in the form of renewable energy credits.
"The
question now is whether Microsoft's ambition will create the transformational
real-world impact we expect from the IT sector's biggest leaders,"
Greenpeace said.
Corporate
Risk Systems can help your organisation to calculate reduce and offset it's
carbon footprint contact rb@crsrisk.com.
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