Results of a survey have found that 96% of the British public have never heard of, or do not understand the Green Deal.
According
to the survey from electrical supplies distributor Rexel, many
businesses are also oblivious with just 17% of employers aware that the
Green Deal, to be launched in two months, applies to them.
Despite three-quarters of people admitting that they are concerned about
rising energy bills and nearly seven in 10 expressing interest in
making energy efficiency improvements to their homes, 61% of the
respondents have never heard of the Green Deal and 35% said they do not
understand the scheme. Some Green Deal measures are receiving more
publicity than others according to the findings.
LED lighting
is the first consideration with 18% of employers opting for this
measure, while 10% plan to use the loans to install window glazing and
9% to improve insulation or draught proofing. Biomass boilers and
automated systems and controls are the least popular measures, with just
1% of respondents opting for these technologies.
Corporate
Risk Systems, Head of Environmental Richard Ball commented ‘Any
ISO14001 EMS will have Energy Use as a aspect, this initiative offers an
opportunity to manage environmental issues and business financial
needs at the same time. ‘ For more information about ISO14001 courses
visit http://www.crsrisk.com/CIEH_Level_3_Award_in_Environmental_Management
Rexel
director Brian Smithers claimed that the findings came as no surprise
considering Greg Barker's recent admission that no Green Deal
assessments had been carried out and only 12 providers have signed up to
the scheme to date. He said: "For the Green Deal to truly deliver, it's
crucial that the industry doesn't leave the ball in the Government's
court. We need to work together to educate business owners and consumers
about the benefits of energy saving measures, and the role the Green
Deal can play in making these available at no upfront cost."
"With energy bills rising, measures like the Green Deal can really help
to deliver cost savings and reduce our impact on the environment."
Last week the Department of Energy and Climate Change (DECC) announced
it would launch a £2.9m advertising campaign to raise awareness of the
Green Deal.
Commenting on the Government's move, Green Alliance head of research Faye Scott said:
"This is good news for everyone that wishes the Green Deal to succeed.
Back in May our report raised the risk that dispersed communication on
the Green Deal may not reach the public effectively, especially as take
up of energy schemes has been relatively low up until now, even when
measures are heavily subsidised or even free.
"We are pleased
the government listened to our call to use communications to build trust
around the Green Deal and has recognised their own important role in
doing so."
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