Recent research conducted on behalf of Mitel in the UK with
over 2000 customers found that 74% would be prepared to change supplier based
on a poor customer experience and 46% have actually changed already. Ouch!
The research reveals that personal touch is critical
to delivering a positive experience, followed by fast and effective service.
The most important factor for consumers when contacting a brand or company is
being able to interact with a real person, not an automated service, followed
by getting a quick response and having a query resolved immediately.
Let’s just look at that again. Customers want personal, fast
and effective service. Simple isn’t it when it’s put like that. Nothing
technical there, just what I would call the basics of a great customer
experience.
But as Richard Branson says, “it’s about attention to
detail and communication. Neither of which are difficult, so
naturally they’re the first things we forget."
For that personal experience and attention to detail call
Ros Stacey at CRS - 01283 509175 to find out more about our training
courses from a real person
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